To me it also depends on the situation "tournament or ring game, position, players, stack sizes, etc...".
Basically in early position I am going to play it like any other strong hand, make a 3 or 4 bet and hope for one or two callers because anymore than that drops the odds drastically. If I get a reraise here then I'll go ahead and push but the last thing I want here is to kill the action and just take the blinds. Also, alot of people pay attention to betting patterns so if I'm going to raise with any hand I just bet the same thing, 3x or 4x the big blind.
In middle to late position it all depends on what action was in front of me "or in middle position also what type of players are behind me". If there are 3-4 limpers, again I'll just throw out a 3 or 4 bet and hope to get rid of 2 of them. One big raiser then folded around to me, depending on our stack sizes I'll either triple there bet or push. If I'm short stacked in a tournament and its not bubble time I'm obviously just going to push, actually I don't even think I could help myself even if I was on the bubble but alot of people say they would fold it "doubt it".
Well anyaway I could go on and on with the way I'd play it in different situations but thats the basics of it, "just play it by ear".